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Natalie Lambrelli Environmental problems with Fashion Week Fashion Week is primarily designed to incentivize consumers to purchase pieces that have been showcased on the runways. Many brands actually spend time curating outfits that are not even available for purchase, and are never worn again, wasting fabric, plastics, and water used in the manufacturing process. Of course, purchasing pieces directly from the runway is not possible for the average consumer. Instead, millions of consumers are given additional motivation to purchase from fast fashion companies who provide runway-inspired pieces at a lower cost to the consumer, but a much larger cost to...

Preppy & Tennis Inspired Fashion: Gen Z’s Love of Pre-Loved Luxury Natalie Lambrelli With fall around the corner and the US Open dominating social media, preppy, tennis-inspired looks have taken center stage. In the age of social media and the emergence of Generation Z as primary consumers, let’s delve into how Gen Z’s concern for the environment has impacted their shopping habits. In particular, how they access fashion trends. Sustainability, Social Media, and Fashion Trends Like all generations, Gen Z is defined by a unique set of characteristics. Gen Z is particularly known for their openness to experience and change,...

Summer Cohort Wrap-Up Natalie Lambrelli   As summer wraps up and the weather (finally!) cools, we say a bittersweet goodbye to our latest cohort of interns. From Operations to Photography, Marketing, Graphic Design, Upcycling and Research, our 15 member team cultivated transferable skills and helped Shop Repurpose to thrive! We are so proud of everything they accomplished this summer, and are already looking forward to welcoming our next cohort in the Fall. Until then, let’s recap summer 2023! Field trips! Our team visited Materials for the Arts (MFTA) in Long Island City twice this summer. As New York City’s largest...

Sustainability in Fashion: Circularity Sustainability in fashion has resurfaced as an essential topic as luxury brands work to understand how they can deliver quality products that support the consumer and the environment. It is not enough to create a long-lasting, quality piece of clothing; longevity has to translate into a positive environmental impact. Circular Fashion and its relation to a Circular Economy are two terms that experts use to explain how fashion should be long-lasting and sustainable. These two terms are also an essential part of the Shop Repurpose philosophy. The Ellem MacArthur Foundation: Circular Economy The Ellen MacArthur Foundation...