Fashion allows us to express ourselves by experimenting with new styles and finding our authenticity. However, there always feels like there is a missing piece, and fast fashion is the culprit.
Fast fashion has been an ethical dilemma for years, using materials that harm the environment and creating more clothes that end up in landfills. Their supply chains have also gone unchecked and underpaid, exploiting their workers for more profit. The focus on quantity over quality has left many clothes looking empty and uninspired. Atelier Delphine founder Yuka Izutsu, an advocate for eco-friendly materials, said she felt “the clothing business lost its soul.” Sustainable fashion is the best way to start looking good and feeling good about what you wear. Today we want to share the best brands that are taking action against fast fashion by providing ethically sourced clothing.
VETTA has taken the extra mile to design clothes that give you multiple ways to wear the same piece. Their sale of mini capsule wardrobes includes five versatile pieces that customers can use to create almost a month’s worth of outfits. It’s also very conscious about its materials; they use deadstock fabric, leftover fabric used in new clothing instead of being sent to a landfill. VETTA is a fantastic brand to shop for and start practicing a sustainable mindset by filling a wardrobe worth of outfits with a couple of blouses and trousers.
The business started back in 2009 selling vintage clothing but quickly expanded into the sustainability market. Reformation ensures that every part of their supply chain is well taken care of and can see that their sources remain environmentally friendly. Their goal is to elevate women’s fashion and lower supply chains' environmental impact. Almost all their outfits are made from eco-friendly materials such as deadstock fabric or are upcycled pieces that give old clothes a new purpose. The brand is ahead in lowering its carbon footprint and is projected to be climate positive in 2025.
3. Whimsy + Row
Whimsy + Row uses every inch of fabric cut in their production. Every release on their store is limited based on their waitlist feature, so they don’t overproduce and create more waste. Even the scrap left over has a purpose. Whether it gets turned into a bucket hat or scrunchie, not a single fabric goes to a landfill. Their local factory works with organic cotton and upcycled fabric, ensuring a comfortable and safe style.
AERA is transparent with its social and environmental impact records to prove that vegan fashion works. Every year the company looks to offset its impact on the world by 110% by using certified vegan materials. Their materials, such as bio polyols, make up their signature glass-colored lining, don’t take away vital plant-based foods from animal feeds, and have one of the lowest carbon footprints for production. The humble company looks to provide the best designs from their partners in Italy while keeping the planet and animals out of harm's way.
Darcy Barber makes all products by herself in her Brooklyn apartment. She works with used and recycled materials to make new sets of stylish pajamas for kids, moms, and even dogs. As she put it on her site, “...I only use post-consumer waste which means I'll go hypothetical dumpster diving, so you don't have to.” Her effort to create a more sustainable market for pajamas shows that it only takes one person to start making a difference in the world.
We’re thrilled to see more brands take the initiative to fight against fast fashion and create friendly and sustainable styles for all seasons. We hope the best for these brands and look forward to the possibility of potential sponsorships with our organization. Shop Repurpose is committed to uplifting women to greater heights with our selection of pre-loved luxury items. Shop with a purpose to do social good here.
By Gabriel Guivas