What are some of your favorite fashion brands doing for COVID-19 relief?
Despite cases lowering in other countries, COVID-19 is still a pressing issue in many states around the US. Frontline hospital workers are still working tirelessly to help patients who have contracted the virus. Millions continue to be out of work because of the economic effects of COVID-19. The fashion industry has taken a huge hit, with Vogue editor Anna Wintour calling the virus “catastrophic” for the fashion industry. Online fashion sales in the U.S have been down by 30 to 40 percent. Despite this, several brands have been taking the initiative to help with the fight against COVID-19.
We at Repurpose are also taking the necessary steps to aid in COVID-relief. Net proceeds from sales from Shop Repurpose will go to organizations that are contributing to the relief effort. This includes Campaign Zero and Hearts of Gold. Featured below are some brands Repurpose carries in shop and how they are contributing to COVID-relief. Click on any images to view the item in our shop.
Chanel allocated $2 million for COVID-relief. The French luxury brand breaks down how the money will be divided among multiple avenues. The company’s donation has gone to the Centers for Disease Control (CDC) Foundation, the NYC Health + Hospitals – COVID-19 Relief Fund, The Fund for Public Schools and several more efforts. Chanel has also made face masks and medical gowns for the cause.
Gucci has donated €1 million ($1.1 million) to Italian health services and another €1 million to the United Nations Foundation’s COVID-19 Solidarity Response Fund. In a statement on Gucci’s website, the House’s creative director, Alessandro Michele, and Gucci CEO, Marco Bizzarri, said “Gucci has created a world, open and free: a Gucci global community. We ask all of you to be the Changemakers in this crisis, to stand together with us in the fight against the Coronavirus. We are all in this together.
Repurpose is committed to raising funds to fight COVID-19 and systemic policy racism by partnering with the following organizations. Net proceeds of online sales will go to the following organizations.
Blog post by Kayla Sabre