What are some of your favorite fashion brands doing for COVID-19 relief?

Despite cases lowering in other countries, COVID-19 is still a pressing issue in many states around the US. Frontline hospital workers are still working tirelessly to help patients who have contracted the virus. Millions continue to be out of work because of the economic effects of COVID-19. The fashion industry has taken a huge hit, with Vogue editor Anna Wintour calling the virus “catastrophic” for the fashion industry. Online fashion sales in the U.S have been down by 30 to 40 percent. Despite this, several brands have been taking the initiative to help with the fight against COVID-19.

We at Repurpose are also taking the necessary steps to aid in COVID-relief. Net proceeds from sales from Shop Repurpose will go to organizations that are contributing to the relief effort. This includes Campaign Zero and  Hearts of Gold. Featured below are some brands Repurpose carries in shop and how they are contributing to COVID-relief. Click on any images to view the item in our shop.

Bottega Veneta

Italian brand Bottega Veneta donated €300,000 (more than $330,000) to COVID research in Italy. This donation was in the form of a two-year scholarship for the Virology Laboratory of the National Institute for Infectious Diseases in Rome. Bottega Veneta’s creative director, Daniel Lee, said, “We recognize that supporting the medical professionals who are saving the lives of others must be our priority during this time, which includes those working tirelessly to tackle the devastating impact of COVID-19 and its enduring effects, through scientific research. With these scholarships, we are able to contribute to securing the future of our global health by supporting their admirable and courageous work.”


    Chanel allocated $2 million for COVID-relief. The French luxury brand breaks down how the money will be divided among multiple avenues. The company’s donation has gone to the Centers for Disease Control (CDC) Foundation, the NYC Health + Hospitals – COVID-19 Relief Fund, The Fund for Public Schools and several more efforts. Chanel has also made face masks and medical gowns for the cause.





    Gucci has donated €1 million ($1.1 million) to Italian health services and another €1 million to the United Nations Foundation’s COVID-19 Solidarity Response Fund. In a statement on Gucci’s website, the House’s creative director, Alessandro Michele, and Gucci CEO, Marco Bizzarri, said “Gucci has created a world, open and free: a Gucci global community. We ask all of you to be the Changemakers in this crisis, to stand together with us in the fight against the Coronavirus. We are all in this together.




      Giorgio Armani

      The Italian designer donated €1.25 million ($1.4 million) to Italy’s Civil Protection as well as several Italian medical centers. The brand also made thousands of medical gowns for healthcare workers in Italy. In an open letter to fashion magazine Women's Wear Daily (WWD), Armani discussed how the COVID crisis will change how Armani operates. He wrote, “This crisis is an opportunity to slow down and realign everything; to define a more meaningful landscape. I have been working with my teams for three weeks so that, after the lockdown, the summer collections will remain in the boutiques at least until the beginning of September, as it is natural.”


      The co-CEOs of Prada, Patrizio Bertelli and Miuccia Prada, donated ICUs to three hospitals in Milan, Italy. The company has also produced masks and medical gowns for healthcare workers. Prada Group is also financially contributing to the Proteggimi project, which is a research initiative to understand why COVID-19 affects more men than women.



        Repurpose is committed to raising funds to fight COVID-19 and systemic policy racism by partnering with the following organizations. Net proceeds of online sales will go to the following organizations.  

        Campaign Zero  

        Hearts of Gold 

        Morning Side Center  


        Blog post by Kayla Sabre

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